Pascal Letourneau
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Do you own a popular LinkedIn Profile?

2/12/2013

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I was surprised to have one of the top 5% most viewed profile on LinkedIn. However, I did work hard to get my profile seen as much as possible. If my profile ended up in the top 5%, it is the result of 3 carefully planned add campaign. The first campaign was early 2012. It was actually just a test to see the potential of add campaigns on LinkedIn. The second campaign was late summer, when the Academic Job Market in Finance starts. Finally, the third campaign was prior to the FMA annual meeting in Atlanta. This one was the most successful.

This whole process was beneficial and ended  positively. I accepted an offer as an Assistant Professor in Finance and I will announce it when I start officially !

Thanks to LinkedIn.

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    Pascal Letourneau
    Ph.D. in Finance

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